Your Guide to LEGO Set Buying
When Ole Kirk Christiansen began making wooden toys, stepladders, and ironing boards at his home workshop in Billund, Denmark, he probably never dreamt that his brightly colored bricks would become one of the top toy companies in the world.
But he and his son Godtfred managed to snatch triumph from the jaws of disaster by using Lego in a different direction.
Ole Kirk Christiansen
Ole Kirk Christiansen, a carpenter from a small village in rural Denmark and turned his love of whittling into the most loved toys in the world. They are known as LEGO bricks, the building toys are loved across 130 countries around the world by millions of children and adults.
In 1924, Ole’s woodworking shop was completely destroyed by fire. The cause of the fire was by two sons of Ole’s who had started the fire with wood shavings. Despite a lack of material, Ole rebuilt and soon expanded his company through the sale of wooden toys.
In the heyo-craze of the 1930s, the company produced too many yoyos that were not sellable. The company was almost insolvent. Vejle Bank provided a loan, and Ole was able rebuild the factory. Leg Godt, which is Danish for «play well», was renamed to reflect the new direction taken by the company.
Godtfred Christiansen
Godtfred Kirk Christiansen, who helped his father transform his wooden toy business into a worldwide toy empire, passed away at residence in Billund, Denmark. He was 75 years old.
After a fire destroyed the wood toy factory owned by the family, Godtfred decided the company should concentrate on toys made of plastic. His brothers, Karl and Gerhardt–who had been the directors of plastic and wood product manufacturing respectively–disagreed.
During a ferry ride to the London toy fair, Godtfred was able to meet one of the buyers who suggested that instead of creating exclusive toys, manufacturers would need to create a system where sets of toys were interlocked. This led to the development of the current Lego design with tubes and studs, which was patented on 28th January 1958.
The Kiddicraft brick
In the late 1940s, a firm called Kiddicraft introduced «Kiddicraft Self-locking Building Bricks». These were hollow rectangular plastic blocks with four studs on the top. Each stud could be inserted into studs of another block and allowed them to be stacked firmly.
When Kirk Christiansen and Godtfred visited a British supplier of the first injection-molding machine, the salesman showed them these bricks in order to show them the kinds of toys that could be produced by using them. Kirk Christiansen, regardless of whether was aware or not that they were patentable copied them and changed their name to Lego. This led to a toy business that continues to generate billions of dollars today. Hilary Fisher Page committed suicide in the year 1957, as she was the founder of Kiddicraft.
Plastic injection molding machine
The Lego bricks have become one of the most well-known toys in the world. The fact that Lego bricks are strong and durable in addition to being child-friendly, is the reason for their popularity. They can be constructed into everything from cities to spaceships, and have inspired many designs by children around the world.
Godtfred’s thought process for the stud and tube system came from an encounter with a toy buyer. The buyer suggested that toy makers create a system where sets of toys could be linked and used to build different kinds of structures. This led to the development of the Lego system. In 1971, sets containing furniture and dollhouses were launched. Lego also expanded its transport options with boat and ships with hulls that floated.
The Town Plan
In the 1980s Lego set a new standard with the Technic series that included precise mechanical parts. Then, nine years later the company introduced the cheerful yellow Minifigures which now appear in its themed play sets. The same year Lego introduced Duplo, which is a series of bigger blocks for kids that can’t easily handle the small bricks that were originally used.
Lego has become a global toy empire, with 10 theme park and movie franchises. Lego is also a company that has maintained an overwhelmingly loyal fan base among its customers despite all this expansion. This loyalty is rooted in the fact that Lego is less of a ruthlessly commercial enterprise than an old family friend.
Ninjago is a theme that has been adopted by many.
Although Lego is best known for its plastic construction bricks, it has become so far more than a toy. In 1998, Lego was named Toy of the Century. It beat out teddy-bears and Barbie. Today, the company operates a vast media empire that includes books, TV shows, and theme parks.
The company also offers a line of robots that can be programmed named Mindstorms, which has contributed to the development of the company’s education strategy. Seymour Papert, the founder of the concept of constructionism as well as the company’s educational philosophy believes that kids learn best when they build things.
Ninjago is currently the most prominent theme at Lego conventions, and the movie inspired massive collaborations. The style of the first collection, Ninjago City 70620, has also shaped the design of other LEGO themes.
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